A recent article by McKinsey noted the following, '...an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing
bevy of marketing channels, and they lack any kind of formally mana... Read Now
There was a time that e-zines were all the rage. Everyone was creating them and I was subscribed to literally dozens of them. However with Facebook and other social tools taking up precious online time they are being read less and less. Information... Read Now
A friend and client who recently took over as head of a large technology company recently wrote to me with the following:
"I have found a lack of skills on content everywhere ? marketing creatives, sales collateral, product documentation, even on-... Read Now
Illustration by Bhakti Chande
Recently a client asked for ideas on how to create engaging content for a website we are creating for him. Although he is passionate about the subject he does not have much material about it other than what he has... Read Now
Ever since the Google Panda update we have been recalibrating and in some cases outright redesigning our client sites to reflect the new reality of google and other search engines. The message to all us web designers is simple - 'Cut the bulls... Read Now
I was inspired by this cool article by Sanket Nadhani of Pluggd.in - How Writing Makes A Stronger You [And Why Entrepreneur Should Write] and it got me thinking about the importance of writing in today's world. If you read the article it ... Read Now
I must admit. I have become a blogging evanglist. I love blogging and i'm making sure my clients love blogging too.
Why this compulsion for my clients to start and maintain their blog? In today's marketing environment all webites are saying pretty... Read Now
A part of being a professional design firm is turning down prospects who do not have sufficient budgets for professional web design. For those people we recommend a quick and easy way to get online using Blogs. Many blogging platforms are easy to s... Read Now
A service I subscribe to with hundreds of book lovers sent me a lovely mail very nicely asking me to contribute to their blog. Of course this was sent to all their customers. They requested for any kind of contribution - like book reviews, your fav... Read Now
Eloqua is always brilliant at content marketing. This little mailer I received really made me pause and smile and then I went through their offer. Notice our company and their company name on the
tshirts along with the appropriate message.
Al... Read Now
Trying to shoot a mosquito with an elephant gun
We recently did a campaign for a client where we had to reach a certain group based on very specific criteria. Although we tried reaching them through mail campaigns and banner ad networks we seemed ... Read Now
I was completely inspired by this video of Ze Frank explaining his various experiments and projects which look like the holy grail of user generated content. Individuals from around the world take part in his wacky and sometimes inspiring assignmen... Read Now
Let me begin by making a simple statement.
"The success of your newsletter effort will depend heavily upon the ability of your organization to send relevent information from all parts of the organization to a central responsible person".
Most new... Read Now
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.