Content Marketing

Creating an effective content supply chain for your digital marketing
20th August 2015   |   Content_marketing

A recent article by McKinsey noted the following, '...an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally mana...


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E-zines - Are they still relevant in the age of social media and information overload?
3rd October 2013   |   Content_marketing

There was a time that e-zines were all the rage. Everyone was creating them and I was subscribed to literally dozens of them. However with Facebook and other social tools taking up precious online time they are being read less and less. Information...


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The Content Development Culture - Creating the content rich organization.
20th February 2013   |   Content_marketing

A friend and client who recently took over as head of a large technology company recently wrote to me with the following: "I have found a lack of skills on content everywhere ? marketing creatives, sales collateral, product documentation, even on-...


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Creating engaging content for your website without hiring an army of content writers
28th August 2012   |   Content_marketing

Illustration by Bhakti Chande Recently a client asked for ideas on how to create engaging content for a website we are creating for him. Although he is passionate about the subject he does not have much material about it other than what he has...


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Move over technology - content is king. No gimmicks, just clean relevant prose works for websites.
14th October 2011   |   Content_marketing

Ever since the Google Panda update we have been recalibrating and in some cases outright redesigning our client sites to reflect the new reality of google and other search engines. The message to all us web designers is simple - 'Cut the bulls...


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Leaders are readers, but do they have to be good writers too? The importance of creating compelling content in the new age digital marketing world.
21st May 2011   |   Content_marketing

I was inspired by this cool article by Sanket Nadhani of Pluggd.in - How Writing Makes A Stronger You [And Why Entrepreneur Should Write] and it got me thinking about the importance of writing in today's world. If you read the article it ...


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Why I am making a blog compulsory for my clients. The challenges and issues of succesfully blogging for your business.
17th May 2011   |   Content_marketing

I must admit. I have become a blogging evanglist. I love blogging and i'm making sure my clients love blogging too. Why this compulsion for my clients to start and maintain their blog? In today's marketing environment all webites are saying pretty...


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Blogs are a good alternative for those who cannot afford professional websites
22nd February 2011   |   Content_marketing

A part of being a professional design firm is turning down prospects who do not have sufficient budgets for professional web design. For those people we recommend a quick and easy way to get online using Blogs. Many blogging platforms are easy to s...


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Blog Sourcing - Getting your customers/users to write your blog.
14th February 2011   |   Content_marketing

A service I subscribe to with hundreds of book lovers sent me a lovely mail very nicely asking me to contribute to their blog. Of course this was sent to all their customers. They requested for any kind of contribution - like book reviews, your fav...


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Cool little mailer - very nice example of customization
6th March 2013   |   Content_marketing

Eloqua is always brilliant at content marketing. This little mailer I received really made me pause and smile and then I went through their offer. Notice our company and their company name on the tshirts along with the appropriate message. Al...


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Taking the time to building an opt-in database really pays of in the long run.
15th October 2011   |   Content_marketing

Trying to shoot a mosquito with an elephant gun We recently did a campaign for a client where we had to reach a certain group based on very specific criteria. Although we tried reaching them through mail campaigns and banner ad networks we seemed ...


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User Generated Content for your website - Inspiring your visitors
7th April 2011   |   Content_marketing

I was completely inspired by this video of Ze Frank explaining his various experiments and projects which look like the holy grail of user generated content. Individuals from around the world take part in his wacky and sometimes inspiring assignmen...


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The Art Of Newsletter Management - Getting your organization to publish a regular online newsletter.
23rd December 2009   |   Content_marketing

Let me begin by making a simple statement. "The success of your newsletter effort will depend heavily upon the ability of your organization to send relevent information from all parts of the organization to a central responsible person". Most new...


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About Me

He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.


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