With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way.
The rise of PR has been aided in no small part t... Read Now
People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion.
One of the biggest challenges they face is gaining a... Read Now
Managing expectations is a large part of a digital
marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assumptions, many of which don... Read Now
Considering the bewildering array of marketing solutions and opportunities available for you its easy to get lost in the choices. Here's a quick primer on how to select the best marketing options for your purposes. Lets go step by step.
Step 1. Le... Read Now
No industry in the world is going to be spared the effects on digitization and only businesses that adapt quickly, innovate will survive. Some learn this lesson faster than others and gain a huge advantage in the market. So what does digitization l... Read Now
You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of? hundred thousand rupees but ... Read Now
The online world is littered with unsuccessful websites created with grandiose visions by their owners but just like the movie business, there are online hits and misses. Even the best of us have had well designed carefully planned websites do abso... Read Now
A friend recently asked if I could suggest some ways he could market online on a budget. At this point in his business he did not have the budget for professional online marketing and was looking for low cost options. Normally I would strongly sugg... Read Now
It always happens the same way. The client starts out enthusiastically to create something new and great and we are mandated to design something outrageous and highly creative. We put on our thinking caps and come up with something really out of th... Read Now
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.
