Digital Marketing

The shifting paradigm from traditional PR to digital PR.
20th May 2016   |   Digital_marketing

With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way. The rise of PR has been aided in no small part t...


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Understanding the hidden challenges of acquiring and retaining customers for a startup
16th November 2015   |   Digital_marketing

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining a...


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Success in digital marketing requires a healthy dose of reality
3rd January 2015   |   Digital_marketing

Managing expectations is a large part of a digital marketers job profile. Expectations from clients or bosses or other divisions. Whenever we start any digital marketing campaign we always start with a whole lot of assumptions, many of which don...


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Mix and Match: Finding the right digital marketing combination for your business.
12th April 2011   |   Digital_marketing

Considering the bewildering array of marketing solutions and opportunities available for you its easy to get lost in the choices. Here's a quick primer on how to select the best marketing options for your purposes. Lets go step by step. Step 1. Le...


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Take the lead in digitization within your industry
13th February 2019   |   Digital_marketing

No industry in the world is going to be spared the effects on digitization and only businesses that adapt quickly, innovate will survive. Some learn this lesson faster than others and gain a huge advantage in the market. So what does digitization l...


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Why digital marketing has become more expensive in the last few years
6th February 2015   |   Digital_marketing

You want to promote your product or service online? You now have more options and tools than ever before. But it has also become more expensive. Earlier you could quite easily do a decent job with just a couple of? hundred thousand rupees but ...


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When your online strategy fails - Changing direction and re-engaging your website visitors
29th March 2012   |   Digital_marketing

The online world is littered with unsuccessful websites created with grandiose visions by their owners but just like the movie business, there are online hits and misses. Even the best of us have had well designed carefully planned websites do abso...


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Online marketing on a tight budget - some tricks for low cost business promotion
15th November 2011   |   Digital_marketing

A friend recently asked if I could suggest some ways he could market online on a budget. At this point in his business he did not have the budget for professional online marketing and was looking for low cost options. Normally I would strongly sugg...


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Are you taking enough risks with your digital marketing strategy? Breaking out of the conservative Indian website designs mindset.
24th April 2011   |   Digital_marketing

It always happens the same way. The client starts out enthusiastically to create something new and great and we are mandated to design something outrageous and highly creative. We put on our thinking caps and come up with something really out of th...


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About Me

He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.


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