Woke up today to the news of a major name in ready to use e-commerce websites has entered India. They now add their services to the already crowded market for one size fits all e-commerce solutions. The USP of these sites is that they allow any ven... Read Now
Imagine you walk into a store and select something you really liked but at the last moment change your mind. After a day or so you are walking on the road and look at a poster or banner to see that very item being advertised specifically to y... Read Now
This post is inspired from a discussion on the FB group Digital Marketing Ideas. The question asked was - 'Can we trigger impulse buying through digital marketing?'. And it got me thinking about the times when I purchased online on impulse, a... Read Now
There is saying 'Sell the sizzle, not the steak'. This could now be amended to 'sell the package not the product'. Bundling has now become a necessity for e-commerce as many buyers are not looking for a single product but a whole deal with benef... Read Now
Illustration by Ms.Bhakti Chande
"There are over 40 good quality e-commerce websites in the your industry space, and that is only in India." The client was quite surprised at this. He had not considered how much the e-com space has evolved in h... Read Now
Many clients and prospective clients come to us with an incomplete view of what it would take to start an e-commerce business or an online business. So here's a quick checklist covering all the points you need to cover from start to finish. Not... Read Now
Every third enquiry we receive nowadays is for an e-commerce website. From established companies to entrepreneurs, everyone has
realized the truth that e-commerce is no longer a fancy option to grow the business but the fastest growing primary o... Read Now
The conventional wisdom says that e-commerce is about convenience. E-commerce is about your selected products showing up at your doorstep.
Unfortunately
reality is a bit more troubling. Especially in India E-commerce vendors are struggling t... Read Now
The news is grim for the e-commerce industry in India. Every day we hear about another e-commerce shop folding up. Those that are too big to close are laying off employees, a precursor to winding up.
Its truly sad as the industry has a lot of
... Read Now
Struggling with customer confidence in your online store? Here is the answer for you - Guide Stores.
What is a guide store?
A guide store is a physical store which acts as the real world companion to your online e-commerce website. A guide store ... Read Now
We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of this one was tough. The final site is fabulous but it left the... Read Now
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.
