E-commerce

The perils of going with a generic ready to use e-commerce solution.
11th June 2013   |   E-commerce

Woke up today to the news of a major name in ready to use e-commerce websites has entered India. They now add their services to the already crowded market for one size fits all e-commerce solutions. The USP of these sites is that they allow any ven...


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E-commerce re-targeting - Good idea or invasion of privacy?
14th January 2013   |   E-commerce

Imagine you walk into a store and select something you really liked but at the last moment change your mind. After a day or so you are walking on the road and look at a poster or banner to see that very item being advertised specifically to y...


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What e-commerce websites can do to encourage impulse buying - it's tricky but possible.
18th December 2012   |   E-commerce

This post is inspired from a discussion on the FB group Digital Marketing Ideas. The question asked was - 'Can we trigger impulse buying through digital marketing?'. And it got me thinking about the times when I purchased online on impulse, a...


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Stand out in a crowded e-commerce marketplace by bundling effectively and creatively.
20th November 2012   |   E-commerce

There is saying 'Sell the sizzle, not the steak'. This could now be amended to 'sell the package not the product'. Bundling has now become a necessity for e-commerce as many buyers are not looking for a single product but a whole deal with benef...


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Strategies for entering a crowded e-commerce market - differentiate or die.
15th June 2012   |   E-commerce

Illustration by Ms.Bhakti Chande "There are over 40 good quality e-commerce websites in the your industry space, and that is only in India." The client was quite surprised at this. He had not considered how much the e-com space has evolved in h...


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A quick checklist for building a comprehensive ecommerce site
11th November 2010   |   E-commerce

Many clients and prospective clients come to us with an incomplete view of what it would take to start an e-commerce business or an online business. So here's a quick checklist covering all the points you need to cover from start to finish. Not...


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5 reasons why E-commerce has become the new normal in India
9th May 2014   |   E-commerce

Every third enquiry we receive nowadays is for an e-commerce website. From established companies to entrepreneurs, everyone has realized the truth that e-commerce is no longer a fancy option to grow the business but the fastest growing primary o...


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An alternate to e-commerce delivery problems - product pickup!
28th February 2014   |   E-commerce

The conventional wisdom says that e-commerce is about convenience. E-commerce is about your selected products showing up at your doorstep. Unfortunately reality is a bit more troubling. Especially in India E-commerce vendors are struggling t...


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When 'startup' becomes a dirty word - why e-commerce websites are failing in a bad economy
15th May 2013   |   E-commerce

The news is grim for the e-commerce industry in India. Every day we hear about another e-commerce shop folding up. Those that are too big to close are laying off employees, a precursor to winding up. Its truly sad as the industry has a lot of ...


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Guide stores and the merging of online and offline e-commerce for consumer confidence.
23rd November 2012   |   E-commerce

Struggling with customer confidence in your online store? Here is the answer for you - Guide Stores. What is a guide store? A guide store is a physical store which acts as the real world companion to your online e-commerce website. A guide store ...


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Carrying out a long duration (2-3 months) e-commerce or website project - use sprint and drift approach
26th April 2012   |   E-commerce

We are at the fag end of a long 3-4 month development cycle for one of our clients. Although large e-commerce projects are not new for us the duration and intensity of  this one  was tough. The final site is fabulous but  it left the...


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About Me

He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.


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