Search Engine Optimization

Disavow, disavow, disavow...why SEO agencies are rolling back years of work
11th December 2013   |   Search_engine_optimization

When Google did a U-turn a few months back it turned the SEO industry on its head. For years SEO agencies built their business and earned money on building links to their client sites. Where the links came from did not matter. It was a numbers game...


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The conundrum of SEO - the most game changing year in Search Engine Optimization history
26th November 2013   |   Search_engine_optimization

This has arguably been the most difficult and game changing year in the history of search engine optimization. Google through its Panda, Penguin and Hummingbird updates has sounded the death knell of the traditional SEO industry and at least in Ind...


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Re-inventing search engine optimization - an old new approach
4th March 2013   |   Search_engine_optimization

A happier time. There was a happy time, a friendlier time, many many years ago when sex was dirty and the air was clean. It was also the time when search engine optimization was just a glint in google's eye and lives of web designers was ver...


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Improve bounce rates and time on site with an intuitive context driven navigation rather than category driven navigation.
23rd July 2011   |   Search_engine_optimization

This month we have to redesign, revamp and reorganize the content of two client sites with a lot of information and pages. Normally we would take a linear approach, categorize the content and then provide a simple navigation to browse the content b...


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Has Search Engine Marketing Fundamentally Changed Over the Years?
19th March 2011   |   Search_engine_optimization

A client pointed out recently that we seem to be using many of the same techniques for SEO that we were using 7-8 years ago. After the initial indignation I got to thinking about this. Those of us in the technology business tend to consider a chan...


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Understanding Web Analytics
27th January 2010   |   Search_engine_optimization

Analytics is software that generates metrics of a website.   Long before Google Analytics came into picture, most of the webmasters were dependent on Log files while others used web counters. Why is there so much hype around Web Analytics? W...


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When Google Says ‘Jump’, we ask ‘How high’?
21st March 2022   |   Search_engine_optimization

SEO was never an easy job but in the past it at least made sense. We had a pattern to follow and we knew that hard work would get us results. But then Google went and became smarter and smarter, and we started to feel dumber and dumber. Google sit...


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Beating the Google Panda update - How we transformed www.drmalpani.com and brought traffic up to Pre-Panda levels.
16th January 2012   |   Search_engine_optimization

More than a few months ago we were hit with the Google Panda shocker. Overnight our Infertility treatment related website www.drmalpani.com lost over 30-40% of its daily traffic. Although the traffic was still substantial, the loss of th...


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The future of SEO: Is Social Media Optimization a threat to Search Engine Optimization?
28th May 2011   |   Search_engine_optimization

When I came into the SEM (Search Engine Marketing) industry I was crazy about Search Engine Optimization & I studied as much as I could about it. I was immensely lucky that I got the most open-minded boss possible, who always encouraged me and ...


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Google's Latest Shakeup - What it means for website owners in India
1st March 2011   |   Search_engine_optimization

The day the earth stood still - for Google that is. The latest algorithm shakeup has shaken up the web design and seo coummunity. Everyone is scrambling to check how it affects their sites. Here's the post on Google's own blog - ' Finding more...


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Solve Duplicate Content Issues by Using a Canonical Web Address
16th February 2011   |   Search_engine_optimization

Duplicate content is having identical content on two or more pages on your site and it can harm your website rankings; here I will discuss how you can cope up with this to boost your ranking in Google. The most common problem - www.mydomain.com an...


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Worried about Bounce Rate of your website?
4th August 2010   |   Search_engine_optimization

Image by dannysullivan via This is the question most of the people are worried about, how to reduce the bounce rate of the website when the website gets ready, we all get into promoting it, submit to directories, link building,...


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Localization of websites servicing neighbourhoods
17th June 2010   |   Search_engine_optimization

Earlier the dotcom projects that use to come (and some still do) were the conquer the globe types. They wanted to service everyone from Los angeles to Timbukto. Most of these entrepreneurs dreams were supported by a global credit card payment ...


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About Me

He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.


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