Many companies are wrestling with the dilemma of whether to retain social media management within the organization or to outsource it to a proper digital marketing agency.
Hiring a social media agency to manage the company's social profile can be ... Read Now
Most businesses are outward looking. They are either looking at the customers, markets or at competitors. A few departments by design such as HR might look inwards and the C-Suite might superficially look inwards during strategy making.
Howeve... Read Now
Every day I take a head first dive into my social media world! I start splashing around on Facebook, Twitter, LinkedIn, and other channels. I comment, I connect, I laugh and I think. Social media is not an experience to be had from the side of th... Read Now
Clients often get caught in the 'what, where and how' of social media marketing. Hours are spent on budgeting and post content discussions. The theme of the social strategy seems self-evident - talk about the business and a bit of CSR related info ... Read Now
You hired a social media agency like us to administer your company social media campaign. You are enthusiastic for the first couple of weeks and the posts are nicely ticking along and the 'likes' are steadily climbing. Soon you let it go on auto-pi... Read Now
I recently had a conversation with a client who had hired a freelancer to manage their company?s social media initiative and when I say social media initiative
i mean Facebook. As he explained to me that they had been posting regularly and were ... Read Now
Social Media Marketing is all about creating touch points for a wide range of people to know about your business, get in touch with you and learn from you. But it can be only effective if it is guided in a coordinated manner.
Many PR and advertisi... Read Now
Everyone agrees that social media can be a powerful source for business and brand development. There is not a single marketing or communications manager who would dispute that. However there is a huge gap between what companies believe and how they... Read Now
Ideally your business should be active on both but sometimes due to lack of resources or time businesses must choose between one over the other. We are going to continue with the assumption that you definitely have to select one of these two. This ... Read Now
The big news of the week and probably month is Microsoft's acquisition of LinkedIn. People have analysed from every angle whether this is a good thing or not. I want to take a much simpler approach to this merger. As a common
user I would really... Read Now
A friend likes to do a simple exercise - he takes a printout of the Facebook Wall of a popular (in terms of 'likes') fan page. He then starts circling conversations which are relevant and meaningful to the brand. Doing this he gets an idea of the i... Read Now
A friend alerted me to this article in the Economic Times about the dangers of overrelying on Facebook or any one platform for that matter.
http://economictimes.indiatimes.com/features/brand-equity/being-on-facebook-alone-doesnt-guarantee-more-... Read Now
After the explosive growth of social media platforms it seems to be coming down to this holy trinity of social media - Facebook, Twitter and the Blog. And if you think about it, seems like a very complementary trio. Facebook fills the social quotie... Read Now
A very common mistake I see website owners do over and over again is to put social media links in a very prominent position on their sites sometimes even overshadowing their main message.
Here is the thought I feel they should be aware of:Use Soci... Read Now
Clients are wondering whats the brohaha about this Social Media Marketing thing. Most are respected businessmen who are quite adept at 'Social Marketing'. Many have an enviable network of contacts, friends and business associates. Its when you... Read Now
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.
