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Why some clients thrived during lock down and some did not.
8th August 2020   |   Strategy

As a part of a business that interacts with other businesses across industries, on a daily basis, we have a bird’s eye view on how our clients are handling the lockdown. The good news is most of them handled it quite well. It is heartening to s...


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Technology is easy. Changing mindsets is difficult.
17th November 2019   |   Strategy

We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati...


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5 Steps to Take On Your Business Website During An Economic Slowdown
14th March 2019   |   Strategy

Cycles of growth and slowdowns are inevitable and your business will be buffeted by economic winds. This is reality of any business. However we believe that slowdown periods are very valuable as they allow businesses to take stock of reality and tr...


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Take the lead in digitization within your industry
13th February 2019   |   Strategy

No industry in the world is going to be spared the effects on digitization and only businesses that adapt quickly, innovate will survive. Some learn this lesson faster than others and gain a huge advantage in the market. So what does digitization l...


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A website redesign can transform a business – here’s how.
25th January 2019   |   Strategy

Your first reaction might be that this is a web designer overselling the value of their work. And in most cases you might be right. But we are talking of a few clients that get solidly impacted by a remake of their website because the changes run d...


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Web design firms must work towards a deeper engagement with clients
10th August 2018   |   Strategy

20 years ago, when we started in this field, the website was a neat little marketing tool for businesses. A ‘nice to have’ but not necessary item for the marketing manager. But over the years the value and functionality of the corporate website...


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What to do when your existing web developer bungles badly
15th February 2017   |   Strategy

Recently we had the experience of visiting a prospective client whose website project had been badly bungled by their current web developer. Although the developer seemed reputed, he had done a terrible job on the client's website. Hence, the invit...


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The shifting paradigm from traditional PR to digital PR.
20th May 2016   |   Strategy

With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way. The rise of PR has been aided in no small part t...


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Where are you adding value? If you cannot answer this then don't start it!
15th February 2016   |   Strategy

Every business needs to add value in the chain between the producer and the consumer. If you are not the producer than you should be very clear what value you are creating sitting in the chain. Many new businesses today aren't really clear on what ...


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Understanding the hidden challenges of acquiring and retaining customers for a startup
16th November 2015   |   Strategy

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining a...


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