Micheal Porter's Five Forces industry analysis and strategy development is a staple in most business schools. Having come across it again in book I was reading I decided to apply it to our web design industry to see what kind of analysis we get. Th... Read Now
We are often caught in the middle of a silent battle happening within our client’s businesses. The battle is between an older generation clinging to a fixed way of doing things and a new generation eager to implement the latest technology, impati... Read Now
Cycles of growth and slowdowns are inevitable and your business will be buffeted by economic winds. This is reality of any business. However we believe that slowdown periods are very valuable as they allow businesses to take stock of reality and tr... Read Now
When times are hard, the instinct for most businesses is to cut the seemingly non core activities such as digital marketing. In order to save costs, marketing budgets get slashed and plans are shelved. It is a seemingly natural thing for a company ... Read Now
Every business needs to add value in the chain between the producer and the consumer. If you are not the producer than you should be very clear what value you are creating sitting in the chain. Many new businesses today aren't really clear on what ... Read Now
Being a web design company is tough. Very tough competition, demanding customers and ever-changing technology. However what keeps us going is the potential for business that exists the world around and particularly in India.
Corporate India, espec... Read Now
A 'pivot' is one of those jargonish terms startups use to describe 'Oh shit! We need to be doing this instead of that!'.
Its a way of saying that a. either we got it wrong from the start or b. what we are doing isn't working, so plan B. The... Read Now
Recently a good friend and a
ceo of
startup company in India called me for some
advise. His question was whether he should invest his limited marketing budget on print marketing i.e. ads in magazines etc or do a digital strategy spread ie.... Read Now
Recently was speaking to a friend who is a well-established music composer and something he said caught me by surprise.
He asked, 'Aren't websites dead? Everything is on Facebook nowadays.'
Aside from the fact that the statement kicks our busines... Read Now
When I think of dinosaurs I think of slow, massive, lumbering beasts that went extinct thousands (maybe millions, forgive my lack of Jurassic knowledge) of years ago. Most Indian companies today seem like those dinosaurs - slow, lumbering giants, c... Read Now
Illustration by Bhakti Chande
Recently we have been handed several kids targeted website projects and its been quite a different experience. A lot of things you take for granted marketing to adults go out of the window. Colors, fonts, simplic... Read Now
In the old days web design used to be a pretty static affair. You created the site, you did a bit of SEO and presto - it worked. Nowadays the entire evolution of web design and marketing is in a state of constant change. Web design companies have b... Read Now
I recently met with a prospective client who confessed that she might be too late in terms of getting her business online. Overall she is a superbly successful business person with years of experience behind her but some fears (justified and unjust... Read Now
A major problem often faced by e-commerce owners is the trust deficit by visitors to the site. It usually blindsides most e-commerce owners as they are more concerned about product specifications and other technical details of the website. They end... Read Now
A friend recently called me asking how much a programmer would charge per month to develop a site he wanted created for one of his businesses. Being on a low budget hecould not afford professional web design companies like us. Although I gave him t... Read Now
13 years ago when I started in this field there was only web designing, we did not have to worry about SEO or any other areas or options. Slowly the services tree expanded into 2 branches then 4 and so on and so forth. Today we have a whole tree of... Read Now
When one thinks of identity, the first thing that jumps to mind is individuality. That every individual is unique is without doubt. And yet, social norms dictate so many of our actions and thoughts that we somehow tend to get absorbed in the crowd,... Read Now
I was struck by this wonderful quote from a pdf my SEO expert Shashank passed on to me:
We need to stop interrupting what people are interested in & be what people are interested in.
This pretty much sums up what marketers now have... Read Now
A new concept taking the online industry by storm is 'Gamification'. The concept of Gamification revolves around rewarding users for performing set tasks in a certain manner and creating a reward structure around the overall performance of the task... Read Now
A pet peeve of mine since a long time has been Indian companies developing websites without formulating a coherent web strategy. Websites are built around products, a design element such as a logo or a managers idea of what the website should be. T... Read Now
We usually associate voting with scumbag politicians and their fake promises and plastic smiles. But now in this new age of web democracy every website has to garner votes to become popular and remain in power. Every click of a 'like' button or 'st... Read Now
Going through peer blogs I came across this term - CWO Chief Web Officer, a term similiar to a CFO, CTO, COO or CEO. Nice to see this but miles from it being a reality!!
What would be the role of the CWO? In a nutshell
Plan the busines... Read Now
Image by Intersection Consulting via Flickr
I recently received a poorly drafted mail from a company whose service I was interested in. The mail looked like the dogs breakfast. Absolutely terrible!!! They then followed it up with a help documen... Read Now
Every week i am approached by youngsters (and sometimes not so young-sters) asking to evaluate their dotcom idea for development and promotion costs. Being in the business I dutifully provide the cost estimates and whatever advice I can throw in. W... Read Now
Years ago when I used to work for Rediff.com I was in charge of their template website department called Rediff Homepages. Basically what we provided was an a quick and simple way to set up your website using a form driven interface wit... Read Now
I met with a client this weekend who presented his business to me and we talked about how to setup an ecommerce solution. Like many other prospective and existing clients he asked me 'Will it work online?'. I personally feel any business can make it ... Read Now
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.