Web design firms must work towards a deeper engagement with clients
10th August 2018   |   strategy

20 years ago, when we started in this field, the website was a neat little marketing tool for businesses. A ‘nice to have’ but not necessary item for the marketing manager. But over the years the value and functionality of the corporate website...

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What to do when your existing web developer bungles badly
15th February 2017   |   strategy

Recently we had the experience of visiting a prospective client whose website project had been badly bungled by their current web developer. Although the developer seemed reputed, he had done a terrible job on the client's website. Hence, the invit...

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The shifting paradigm from traditional PR to digital PR.
20th May 2016   |   strategy

With the ever changing landscape of the online world another great industry has also risen side by side. The PR industry now gives serious competition to the advertising industry in every which way. The rise of PR has been aided in no small part t...

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Where are you adding value? If you cannot answer this then don't start it!
15th February 2016   |   strategy

Every business needs to add value in the chain between the producer and the consumer. If you are not the producer than you should be very clear what value you are creating sitting in the chain. Many new businesses today aren't really clear on what ...

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Understanding the hidden challenges of acquiring and retaining customers for a startup
16th November 2015   |   strategy

People quite often share startup ideas and links to prototypes with me and I feel a lot of admiration for these brave souls who set out into the unknown with just an idea and a lot of passion. One of the biggest challenges they face is gaining a...

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The democratization of content through social platforms has begun.
25th September 2015   |   strategy

The content war is spilling out of the company and personal blogs and onto the social media channels. A resurgent LinkedIn fresh from the purchase of Slideshare and Pulse (an app I highly recommend) has thrown open the doors for content generati...

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Creating an effective content supply chain for your digital marketing
20th August 2015   |   strategy

A recent article by McKinsey noted the following, '...an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally mana...

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An unbelievable untapped potential for leveraging digital exists in corporate India
22nd July 2015   |   strategy

Being a web design company is tough. Very tough competition, demanding customers and ever-changing technology. However what keeps us going is the potential for business that exists the world around and particularly in India. Corporate India, espec...

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Website management - 5 ways to avoid a congress websites type debacle
27th January 2015   |   strategy

Was quite amused when I came across this article in Medianama. http://www.medianama.com/2015/01/223-delhi-congress-websites-go-offline-as-admin-leaves-party/ Apparently their? erstwhile webmaster feeling offended at not getting a par...

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Customers helping customers - a new paradigm for online customer support
6th January 2015   |   strategy

Imagine you can drastically reduce your customer support costs and at the same time improve quality of service exponentially. And as a bonus you get terrific customer loyalty! Too good to be true? Welcome to the a new paradigm of customer ...

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