I was struck by a brilliant presentation by Simon Sinek on how leadership is about who you aremore than what and how you create your product. View this brilliant presentation here -http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html

So here goes - What We Believe, A Web Designer's Manifesto

We believe that every business deserves a brilliant website that contributes significantly to their business. Not having one would be a real shame and wasted potential.
We believe that our websites should be useful, informative and brilliantly designed in everyway. Functionality should be married to design to create the optimum user experience.
We believe? that customers should take their websites very very seriously as a highly valuable tool of business. We don't want customers who think otherwise.
We believe in trying our best and maybe the result is not always the best but we have been getting better and better over time.
We believe a website should impact a clients business in a very real measurable way and should not be just a show piece for an agency.
We believe in creating great work which we will be proud of all our lives. To do anything less would be a crime.
Lastly we believe in complete honesty, transparency and openess in all our dealings. Truth does set us free.

Cheers,
Ron