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This is the question most of the people are worried about, how to reduce the bounce rate of the website when the website gets ready, we all get into promoting it, submit to directories, link building, and share it on bookmarking, social networking to get more traffic.
Soon we realise that even though we are getting huge traffic but it is of no use as the bounce rate is too high and visitors are not surfing the website then the whole purpose of promoting the website seems like worthless.
Solutions...
Think from your visitor's point of view, ask the question WIIFM (What's in it for me) and implement those changes your bounce rate will come down.
Regards,
Shashank
He has been in the web development business for the almost two decades.He is a keen student of marketing and business development and writes regularly on web strategy and other related topics which is read and followed by many every month.